Right now I’m reading The Cheapskate Next Door by Jeff Yeager, and even though I’m only one chapter in, I’m hooked. He talks to a lot of “cheapskates” that span the spectrum of frugality and shares their secrets.
One part made me pause and think:
“It took awhile to explain to our kids that if a company needs to advertise its products all over the place, there must either be something wrong with it or it’s something people really don’t need. Otherwise, why would they have to advertise it so much?” -Welmoed Sisson
Think about it. Let it sink in.
We are bombarded with advertisements every day via magazines, radio, TV, the Internet, social media, billboards and more.
If it’s a product we really need in our life, then why the desperate attempts to market to us? Why spend the big money?
Think about the things you need…toothpaste, deodorant, dish soap. Yes, these things are advertised as brands try to compete for our money, but they don’t drive such a hard campaign as products such as fashion designers, the latest technology, and other random gizmos.
Just a thought that made me stop and go, “hmm…”